Selling Price
Find a selling price from cost and desired markup percentage.
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Free Pricing & Business Calculator
Markup Calculator for Pricing & Profit
Calculate markup percentage, selling price, profit amount, cost price and profit margin instantly.
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Markup percentage
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Selling price
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Profit amount
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Margin conversion
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Free Tool
Calculate Markup
Choose a calculation mode below
Selling Price from Cost & Markup
Enter your cost and desired markup percentage to calculate selling price.
Markup from Cost & Selling Price
Enter cost and selling price to calculate markup, profit and margin.
Cost Price from Selling Price & Markup
Enter selling price and markup percentage to calculate original cost.
Convert Markup and Profit Margin
Convert a markup percentage to margin, or a margin percentage to markup.
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Browser-Based Calculation
Your markup calculations are performed directly in your browser. No account, registration or sign-up is required.
Four Calculation Modes
Calculate Markup for Different Pricing Needs
Use one calculator to solve common markup, pricing and margin calculations.
Markup Percentage
Calculate markup from known cost and selling price values.
Cost Price
Reverse-calculate cost from selling price and markup percentage.
Convert Percentages
Convert markup to margin or margin back to markup.
Markup Formulas
How Markup Is Calculated
Markup Percentage Formula
Markup (%) = Profit ÷ Cost × 100
Selling Price Formula
Price = Cost × (1 + Markup ÷ 100)
Profit Formula
Profit = Selling Price − Cost
Profit Margin Formula
Margin (%) = Profit ÷ Selling Price × 100
Markup Guide
Free Online Markup Calculator
Our free markup calculator helps businesses, retailers, e-commerce sellers, freelancers and service providers calculate markup percentage, selling price, cost price, profit amount and profit margin.
Whether you know your product cost and desired markup or already have a selling price, the calculator can solve common pricing calculations instantly.
What Is Markup?
Markup is the amount added to the cost of a product or service to determine its selling price. When expressed as a percentage, markup compares profit with cost.
For example, if a product costs 100 and sells for 150, the profit is 50. The markup percentage is 50% because the 50 profit is divided by the 100 cost.
How to Calculate Markup Percentage
To calculate markup percentage, first subtract cost from selling price to find the profit amount. Then divide the profit by cost and multiply by 100.
Markup (%) = ((Selling Price − Cost) ÷ Cost) × 100
How to Calculate Selling Price from Markup
If you know the cost and desired markup percentage, multiply the cost by one plus the markup percentage expressed as a decimal.
Selling Price = Cost × (1 + Markup ÷ 100)
For example, if cost is 100 and markup is 50%, the selling price is 150.
Markup vs Profit Margin
Markup and margin both describe profit but use different denominators. Markup divides profit by cost, while profit margin divides profit by selling price.
| Metric | Formula | Example |
|---|---|---|
| Cost | Original cost | 100 |
| Selling Price | Cost + Profit | 150 |
| Markup | Profit ÷ Cost | 50% |
| Margin | Profit ÷ Price | 33.33% |
How to Convert Markup to Margin
To convert markup percentage to margin percentage, divide markup by 100 plus markup, then multiply by 100.
Margin (%) = Markup ÷ (100 + Markup) × 100
How to Convert Margin to Markup
To convert margin percentage to markup percentage, divide margin by 100 minus margin, then multiply by 100. Margin must be below 100%.
Markup (%) = Margin ÷ (100 − Margin) × 100
Who Can Use a Markup Calculator?
A markup calculator can be useful for retailers, wholesalers, e-commerce sellers, manufacturers, freelancers, agencies, contractors and service businesses that need to estimate selling prices from costs.
Why Accurate Cost Inputs Matter
A markup calculation depends on the cost value entered. Depending on your pricing purpose, relevant costs may include product purchase cost, materials, manufacturing, packaging, shipping, platform fees, payment processing or other direct costs.
A markup percentage alone does not guarantee a particular level of overall business profitability. Operating expenses, taxes, discounts, returns and other costs may affect final profit.
Business & Financial Disclaimer
This calculator provides general estimates for informational and educational purposes only. It does not provide accounting, tax, investment or financial advice. Pricing decisions and cost structures vary by business. Verify important calculations with appropriate qualified professionals when necessary.
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FAQ
Frequently Asked Questions
Markup is the amount added to cost to
determine a selling price. Markup percentage
expresses profit as a percentage of cost.
Subtract cost from selling price, divide
the result by cost and multiply by 100.
Multiply cost by one plus the markup
percentage expressed as a decimal.
Markup expresses profit as a percentage
of cost, while margin expresses profit
as a percentage of selling price.
No. A 50% markup corresponds to a
profit margin of approximately 33.33%.