Investments
Compare an investment's original cost with its current or final value.
Calculate return on investment percentage, net profit or loss, investment multiple and annualized ROI instantly.
Enter investment cost and final value
Your ROI calculation is performed directly in your browser. No account, registration or sign-up is required.
Common Uses
Use the calculator for general investment, business, marketing and project return estimates.
Compare an investment's original cost with its current or final value.
Estimate returns generated from advertising or marketing expenditure.
Compare project costs with the resulting financial value or benefit.
Estimate returns from campaigns, tools, inventory or growth initiatives.
ROI Formula
Annualized return estimates the compounded yearly rate that would transform the initial investment into the final value over the selected time period.
ROI Calculator Guide
Our free ROI calculator helps you estimate return on investment by comparing the amount invested with the resulting final value. It instantly calculates ROI percentage, net profit or loss, investment multiple and, when a time period is provided, an estimated annualized return.
ROI can be useful for reviewing investments, business projects, marketing campaigns, digital tools, equipment purchases and other situations where a measurable cost can be compared with a measurable financial result.
ROI stands for return on investment. It is a percentage-based measure that compares an investment's net gain or loss with the amount originally invested.
A positive ROI means the final value is greater than the original investment cost. A negative ROI means the final value is lower than the amount invested. An ROI of zero indicates break-even based on the values entered.
Add the total original amount invested or spent.
Add the current value, sale proceeds or resulting total value.
Optionally enter years, months or days to estimate an annualized return.
Review ROI percentage, profit or loss, multiple and break-even information.
A positive ROI means the final value exceeds the original investment cost. For example, if an investment costs 10,000 and later has a value of 12,500, the net gain is 2,500 and the ROI is 25%.
A negative ROI indicates a loss based on the values entered. If an investment costs 10,000 but the final value is only 8,000, the net loss is 2,000 and the ROI is -20%.
Basic ROI measures the total return relative to the investment cost, but it does not automatically account for how long the investment was held. A 20% total return achieved over one year is not directly equivalent to a 20% total return achieved over five years.
Annualized return converts the change in value into an estimated compounded yearly rate. This can make returns across different time periods easier to compare, although it still does not capture every factor affecting investment quality.
Initial Cost
$10,000
Final Value
$12,500
Net Gain
$2,500
ROI = (($12,500 โ $10,000) รท $10,000) ร 100
ROI = 25%
Businesses can use ROI as one input when reviewing projects, equipment, software, marketing activity or expansion initiatives. The key challenge is identifying costs and resulting benefits consistently.
For example, a business may compare campaign expenditure with attributable financial value. However, the result depends heavily on which costs, revenues and benefits are included in the calculation.
ROI is simple and useful, but it should not always be used alone. Basic ROI does not automatically account for risk, inflation, cash-flow timing, taxes, financing costs, opportunity cost or differences in investment duration.
The quality of an ROI estimate also depends on accurate inputs. If costs are omitted or benefits are overstated, the resulting ROI may be misleading.
This ROI calculator provides general estimates for informational and educational purposes only. It does not provide investment, accounting, tax or financial advice. Actual returns may be affected by fees, taxes, inflation, risk, cash-flow timing, financing costs and other factors. Verify important decisions with appropriate qualified professionals.
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